Sr Marketing Operations Executive (Marketo) (Chandigarh)

Experience: 3.00 years Salary: INR 500000-600000 / year (based on experience) Shift: (GMT 05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity Must have skills required Landing pages & forms, Html css, Marketo Uplers is Looking for: We are looking for a Sr. Marketing Operations Executive with strong expertise in Adobe Marketo Engage for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, operational excellence, client communication, reporting, dashboard preparation, and campaign performance analysis. This role requires strong hands-on experience in Marketo, a high level of ownership, strong communication skills, and the ability to work independently in a remote environment with discipline and accountability. Key Responsibilities - Campaign Execution and Operational Excellence - Execute end-to-end email and CRM campaigns within Marketo - Manage campaign setup, segmentation, deployment, scheduling, and program execution - Ensure campaign accuracy across audience selection, tokens, tracking, personalization, suppression logic, and scheduling - Maintain high standards of QA and timely delivery - Troubleshoot execution, program, smart campaign, and data-related issues - Marketo Platform Management - Work hands-on across core Marketo capabilities including: - Smart Campaigns - Smart Lists - Programs (Email, Engagement, Event, Default) - Tokens (Program & - Global) - Email Editor 2.0 - Landing Pages & - Forms - Segmentation - HTML/CSS - Velocity Scripting Knowledge Key Responsibilities - Build and manage Smart Campaigns, Programs, and automation workflows - Create and manage landing pages and forms - Implement lead scoring, lifecycle processing, and data normalization flows - Support dynamic content and personalization using tokens and segmentation - Ensure database health and governance - Client Communication and Stakeholder Management - Act as a direct point of contact for clients on campaign-related communication - Manage client expectations on deliverables, timelines, feasibility, and dependencies - Provide clear, structured, and confidence-building campaign updates - Build trust through strong, influential, and skilled communication - Coordinate effectively with internal teams including strategy, design, copy, QA, and production - Reporting, Dashboards, and Analytics - Prepare campaign reports, dashboards, and trackers for clients and internal stakeholders - Analyze email performance, engagement metrics, and funnel progression - Share actionable insights and optimization recommendations - Ensure reporting accuracy, consistency, and timeliness - Ownership and Remote Working Discipline - Work effectively in a remote setup with strong self-discipline and accountability - Demonstrate ownership of timelines, deliverables, communication, and execution quality - Maintain proactive follow-up, transparency, and responsiveness - Operate independently with minimal supervision Required Skills Technical Skills - Strong hands-on experience in Adobe Marketo Engage - Expertise in: - Smart Campaigns & - Smart Lists - Program & - Engagement setup - Tokens & - Dynamic Content - Email & - Landing Page creation - Segmentation & - Lead Lifecycle - Solid understanding of: - Lead scoring models - Lifecycle processing (MQL, SQL stages) - Campaign and program structure best practices - Proficiency in HTML/CSS - Working knowledge of JavaScript (basic) - Experience/Knowledge with CRM integration (Salesforce preferred) - Experience in reporting, dashboards, and analytics - Strong QA and troubleshooting skills Soft Skills - Strong client communication skills - Influential and impressive communication ability - Strong ownership mindset - High attention to detail - Strong analytical and problem-solving skills - Ability to manage multiple priorities and deadlines - Strong stakeholder coordination skills - Self-discipline and ability to work independently in a remote environment Qualifications - Minimum Certification Required: Adobe Certified Professional Marketo Engage Business Practitioner - Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field - Relevant hands-on experience and certification will carry higher weight than academic specialization Experience Required - 3.5 years of relevant experience in marketing operations, campaign execution in Marketo - Prior experience in a direct client-facing role is strongly preferred - Experience working in a remote environment will be an added advantage Preferred Profile - Strong in campaign execution, automation workflows, and reporting - Experience managing end-to-end Marketo delivery Exp