Senior Director Marketing

As a strategic and execution-oriented Senior Director of Marketing for a high-growth B2B SaaS company, your role will involve owning the end-to-end marketing function. This includes Product Marketing, Demand Generation, Brand, Content, Community, Events, and Growth. Your responsibilities will encompass: - Product Marketing & Go-to-Market Strategy: - Own positioning, messaging, and competitive differentiation. - Develop go-to-market strategies for new product launches. - Create compelling narratives translating complex AI capabilities into business outcomes. - Maintain a competitive intelligence program and develop customer success stories. - Partner closely with Product leadership to influence roadmap discussions. - AI & Category Leadership: - Lead category creation and thought leadership initiatives. - Develop educational content positioning the company as a trusted authority. - Collaborate with Product and Engineering teams for successful AI innovations launches. - Demand Generation & Revenue Marketing: - Own demand generation strategy and execution. - Build scalable acquisition programs across various channels. - Establish measurable pipeline targets and revenue attribution frameworks. - Drive marketing-sourced and marketing-influenced revenue growth. - Brand Strategy & Market Presence: - Own the overall brand strategy and visual identity. - Ensure consistency across all customer-facing channels. - Develop a differentiated brand narrative reinforcing category leadership. - Content & Community Marketing: - Build a content engine driving authority, organic growth, and customer engagement. - Develop editorial strategies covering various content formats. - Drive organic brand growth through community-led marketing and customer champions. - Event Marketing & Industry Engagement: - Develop and execute a comprehensive event strategy. - Manage participation in industry conferences and customer events. - Build programs strengthening relationships with customers, partners, and industry influencers. - Leadership & Organizational Development: - Build, mentor, and lead a high-performing marketing organization. - Establish clear goals, KPIs, and reporting frameworks. - Own marketing budget planning and contribute to company-wide growth strategy. In your role, you will be expected to have: - 15+ years of experience in B2B SaaS marketing, with at least 5 years in senior leadership roles. - Proven success in driving pipeline growth and revenue contribution within high-growth technology companies. - Deep expertise in Product Marketing, Demand Generation, or Brand Marketing. - Experience marketing technically sophisticated products like SaaS platforms, AI solutions, or enterprise software. - Strong understanding of SaaS business models, pricing strategies, and customer acquisition motions. Your must-have skills include Product Marketing and Demand Generation, while good-to-have skills comprise Brand Marketing, Brand Strategy, SaaS Marketing, and more. As the ideal candidate, you should be commercially minded, highly data-driven, a strong storyteller, and passionate about emerging technologies and enterprise software innovation. As a strategic and execution-oriented Senior Director of Marketing for a high-growth B2B SaaS company, your role will involve owning the end-to-end marketing function. This includes Product Marketing, Demand Generation, Brand, Content, Community, Events, and Growth. Your responsibilities will encompass: - Product Marketing & Go-to-Market Strategy: - Own positioning, messaging, and competitive differentiation. - Develop go-to-market strategies for new product launches. - Create compelling narratives translating complex AI capabilities into business outcomes. - Maintain a competitive intelligence program and develop customer success stories. - Partner closely with Product leadership to influence roadmap discussions. - AI & Category Leadership: - Lead category creation and thought leadership initiatives. - Develop educational content positioning the company as a trusted authority. - Collaborate with Product and Engineering teams for successful AI innovations launches. - Demand Generation & Revenue Marketing: - Own demand generation strategy and execution. - Build scalable acquisition programs across various channels. - Establish measurable pipeline targets and revenue attribution frameworks. - Drive marketing-sourced and marketing-influenced revenue growth. - Brand Strategy & Market Presence: - Own the overall brand strategy and visual identity. - Ensure consistency across all customer-facing channels. - Develop a differentiated brand narrative reinforcing category leadership. - Content & Community Marketing: - Build a content engine driving authority, organic growth, and customer engagement. - Develop editorial strategies covering various content formats. -