AI Ecommerce Product Manager

Ecommerce Performance & Growth Ownership

Own website performance across multiple brands and platforms, including conversion rate (CVR), average order value (AOV), revenue per visitor, and funnel progression. Identify and prioritize opportunities to improve conversion, engagement, and monetization. Drive improvements in merchandising, pricing, packaging, and user experience. Build the technology roadmap for the websites

AI-Native Product & Development Leadership

Lead the adoption of an AI-driven development model where agents: • Analyze website performance and user behavior • Generate hypotheses and recommendations • Produce designs and implementation plans • Execute changes (with oversight) • Run experiments and evaluate results

Act as the human oversight layer, ensuring recommendations align with business strategy, brand standards, and customer needs.

Define guardrails, evaluation criteria, and success metrics for AI-driven changes. Continuously improve AI workflows to increase speed, quality, and impact.

Experimentation & Optimization

Own the experimentation roadmap and testing strategy.

Design and prioritize A/B tests and multivariate experiments.

Ensure a high velocity of experimentation with clear success metrics and learning loops.

Translate insights into actionable roadmap decisions.

Cross-Functional Strategy & Influence

Partner with engineering, CRO, UX/design, marketing, and data teams to align on priorities and execution.

Influence without direct authority over delivery teams.

Ensure alignment between website strategy and broader product and business goals.

Multi-Brand Platform Strategy

Drive consistency and best practices across multiple brands while respecting brand-specific needs.

Identify opportunities for standardization, scalability, and simplification.

Balance short-term wins with long-term platform evolution.

Data-Driven Decision Making

Define and track key performance metrics. Leverage analytics, customer signals, and experimentation results to inform decisions. Build clear narratives linking product changes to business outcomes.