Source description
About the role
Demonstrated experience in both marketing and product management/product ownership
Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms
Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion
Experience translating business and marketing needs into product requirements and technical user stories
Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders
Ability to influence and create alignment across multiple teams with different priorities and business needs
Experience working in Agile or Scrum environments
Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes
A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team.
Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built
Strong communication, stakeholder management, and executive presentation skills
Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making
Preferred Experience
Experience with Salesforce Marketing Cloud Engagement
Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies
Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units
Experience with Oracle Eloqua or another enterprise marketing automation platform
Experience supporting both B2C and B2B2C business models
Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance
Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation
Previous people leadership or experience managing a small team of product professionals
Experience within a subscription, e-commerce, professional education, or multi-brand organization
More at Colibri Group