Director of Marketing

As the Head of Marketing at Curately, you will play a crucial role in shaping the marketing strategy and driving revenue growth for the company. Curately is an AI-powered recruiting and talent relationship management platform catering to staffing firms and talent acquisition teams, with a focus on sourcing, engaging, and hiring at scale. Currently, the marketing team lacks leadership, and there is a significant untapped opportunity for inbound marketing on platforms like LinkedIn and Google. Role Overview: In this role, you will be responsible for leading the marketing efforts at Curately, setting the strategy, connecting marketing initiatives to the sales pipeline, coaching the team, and maximizing the inbound marketing potential. You will be the first marketing leader at Curately, with a direct impact on revenue generation. Key Responsibilities: - Demand Generation & Pipeline Growth (60%): - Build and scale paid acquisition campaigns on LinkedIn and Google to generate qualified inbound pipeline. - Collaborate with sales leadership to define qualified lead criteria, optimize handoff processes, and support the SDR motion. - Plan and execute email campaigns using HubSpot for various events, product launches, and nurture sequences. - Develop a content calendar for blog, LinkedIn, and email to drive organic traffic and establish a thought leadership position. - Run effective pre- and post-event marketing campaigns to maximize ROI from conferences and industry events. - Product Marketing & Sales Enablement (25%): - Own the positioning and messaging of Curately to resonate with target audiences. - Create sales enablement materials such as decks, one-pagers, competitive battle cards, and case studies to support the sales team. - Team Leadership & Brand (15%): - Manage and mentor two junior marketers, ensuring clear goals, feedback, and quality standards. - Evaluate marketing channel performance within the first 60 days. - Maintain brand consistency across various touchpoints including website, social media, email, and sales materials. Qualifications Required: - 7-12 years of B2B marketing experience, including 2-3 years in a leadership role at a startup or high-growth company. - Proven track record of building and optimizing paid campaigns on LinkedIn and/or Google Ads that drive real pipeline. - Experience in sales-led go-to-market strategies and collaboration with sales and SDR teams. - Proficiency in product marketing, HubSpot, and people management. - Familiarity with AI tools and marketing automation platforms. - Additional experience in HR tech, recruiting software, AI-powered product marketing, video content creation, and event marketing will be advantageous. Curately offers a unique opportunity for a seasoned marketing professional to shape the marketing function and directly influence the company's growth trajectory. The role is 100% remote, allowing you to work from anywhere in India. Join us and be part of a dynamic team leveraging AI for recruiting and operational efficiency. As the Head of Marketing at Curately, you will play a crucial role in shaping the marketing strategy and driving revenue growth for the company. Curately is an AI-powered recruiting and talent relationship management platform catering to staffing firms and talent acquisition teams, with a focus on sourcing, engaging, and hiring at scale. Currently, the marketing team lacks leadership, and there is a significant untapped opportunity for inbound marketing on platforms like LinkedIn and Google. Role Overview: In this role, you will be responsible for leading the marketing efforts at Curately, setting the strategy, connecting marketing initiatives to the sales pipeline, coaching the team, and maximizing the inbound marketing potential. You will be the first marketing leader at Curately, with a direct impact on revenue generation. Key Responsibilities: - Demand Generation & Pipeline Growth (60%): - Build and scale paid acquisition campaigns on LinkedIn and Google to generate qualified inbound pipeline. - Collaborate with sales leadership to define qualified lead criteria, optimize handoff processes, and support the SDR motion. - Plan and execute email campaigns using HubSpot for various events, product launches, and nurture sequences. - Develop a content calendar for blog, LinkedIn, and email to drive organic traffic and establish a thought leadership position. - Run effective pre- and post-event marketing campaigns to maximize ROI from conferences and industry events. - Product Marketing & Sales Enablement (25%): - Own the positioning and messaging of Curately to resonate with target audiences. - Create sales enablement materials such as decks, one-pagers, competitive battle cards, and case studies to support the sales team. - Team Leadership & Brand (15%): - Manage and mentor two junior marketers, ensuring clear goals, feedback, and quality