Head of Marketing

As the Head of Marketing at Curately, a leading AI-powered recruiting and talent relationship management platform, you will play a crucial role in shaping the marketing function and directly impacting revenue growth. With a focus on demand generation, product marketing, sales enablement, team leadership, and brand consistency, your responsibilities will span across various key areas: Role Overview: Curately is a rapidly growing company that integrates with 50+ ATS and VMS systems, serving enterprise clients. The marketing team currently lacks leadership and strategic direction, presenting a significant untapped opportunity for inbound marketing through platforms like LinkedIn and Google. As the Head of Marketing, you will be responsible for setting strategy, building the inbound engine, managing a small team, and driving revenue growth. Key Responsibilities: - Demand Generation & Pipeline Growth (60%) - Build and scale paid acquisition on LinkedIn and Google to generate qualified inbound pipeline. - Own marketing-sourced pipeline targets and collaborate closely with sales leadership. - Plan and execute email campaigns in HubSpot for events, product launches, and nurture sequences. - Develop and manage content calendar across blog, LinkedIn, and email platforms to drive organic traffic. - Run pre- and post-event marketing campaigns to maximize ROI from conferences and industry events. - Product Marketing & Sales Enablement (25%) - Define Curately's positioning and messaging to resonate with target audiences. - Create sales enablement materials that support the sales team in winning deals. - Understand the competitive landscape and differentiate Curately against other platforms. - Team Leadership & Brand (15%) - Manage and develop two junior marketers, setting clear goals and raising the quality bar. - Evaluate marketing channels within the first 60 days and maintain brand consistency across all touchpoints. Qualifications Required: - 712 years of B2B marketing experience, with 23 years in a leadership role. - Proven track record in demand generation, sales enablement, and product marketing. - Experience in using marketing automation platforms like HubSpot. - Strong written communication skills and people management experience. - Familiarity with AI tools and a forward-thinking mindset towards AI integration. By demonstrating success in auditing marketing channels, launching paid campaigns, and driving marketing-sourced pipeline growth, you will contribute significantly to Curately's continued success. As a 100% remote-friendly company with a focus on results and impact, Curately offers a unique opportunity to lead the marketing function and influence growth in a dynamic AI-native environment. As the Head of Marketing at Curately, a leading AI-powered recruiting and talent relationship management platform, you will play a crucial role in shaping the marketing function and directly impacting revenue growth. With a focus on demand generation, product marketing, sales enablement, team leadership, and brand consistency, your responsibilities will span across various key areas: Role Overview: Curately is a rapidly growing company that integrates with 50+ ATS and VMS systems, serving enterprise clients. The marketing team currently lacks leadership and strategic direction, presenting a significant untapped opportunity for inbound marketing through platforms like LinkedIn and Google. As the Head of Marketing, you will be responsible for setting strategy, building the inbound engine, managing a small team, and driving revenue growth. Key Responsibilities: - Demand Generation & Pipeline Growth (60%) - Build and scale paid acquisition on LinkedIn and Google to generate qualified inbound pipeline. - Own marketing-sourced pipeline targets and collaborate closely with sales leadership. - Plan and execute email campaigns in HubSpot for events, product launches, and nurture sequences. - Develop and manage content calendar across blog, LinkedIn, and email platforms to drive organic traffic. - Run pre- and post-event marketing campaigns to maximize ROI from conferences and industry events. - Product Marketing & Sales Enablement (25%) - Define Curately's positioning and messaging to resonate with target audiences. - Create sales enablement materials that support the sales team in winning deals. - Understand the competitive landscape and differentiate Curately against other platforms. - Team Leadership & Brand (15%) - Manage and develop two junior marketers, setting clear goals and raising the quality bar. - Evaluate marketing channels within the first 60 days and maintain brand consistency across all touchpoints. Qualifications Required: - 712 years of B2B marketing experience, with 23 years in a leadership role. - Proven track record in demand generation, sales enablement, and product marketing. -