Senior Executive- Product Marketing

Role Overview: You will bridge the gap between Product, Business, Sales, and Marketing teams by translating technical product capabilities into compelling market-facing narratives and GTM strategies. Additionally, you will strengthen product positioning, product differentiation, and application-led storytelling across fintech, EMS, biometrics, industrial electronics, and embedded technology domains. Your role will involve building scalable sales enablement and product communication frameworks that improve customer understanding, market visibility, and lead conversion effectiveness. You will play a key role in supporting faster product launches, stronger GTM alignment, and structured product marketing execution across multiple business verticals. Key Responsibilities: - Develop and coordinate product brochures, solution sheets, pitch decks, product presentations, emailers, and customer-facing marketing collateral. - Build application-based storytelling frameworks and customer use cases for sales enablement and lead generation. - Coordinate with Product, Engineering, Sales, Design, and Marketing Communications teams for timely campaign and collateral execution. - Support GTM campaigns, product launches, webinars, trade shows, and customer engagement activities. - Collaborate with Marketing Communications teams to align product priorities with digital campaigns, social media content, and content calendars. Qualifications Required: - 56 years of experience in Product Marketing, B2B Marketing, GTM Coordination, or Technology Marketing roles. - Experience in fintech, biometrics, eGovernance, EMS, industrial electronics, embedded systems, or technology-led businesses preferred. - Strong ability to simplify technical concepts into business-oriented communication and value propositions. - Self-driven, structured, detail-oriented, and comfortable working in a fast-paced, cross-functional environment. Additional Details: Opportunity to work on globally relevant technology solutions and innovation ecosystems. Exposure to cross-functional product, business, and marketing leadership initiatives. Career progression into Product Marketing Lead, GTM Strategy, Product Management, or Brand Strategy roles. Opportunity to shape product storytelling and market positioning during a high-growth transformation phase. Location: Mumbai, India Reporting To: GM Marketing & Communications / Product Marketing Lead Role Overview: You will bridge the gap between Product, Business, Sales, and Marketing teams by translating technical product capabilities into compelling market-facing narratives and GTM strategies. Additionally, you will strengthen product positioning, product differentiation, and application-led storytelling across fintech, EMS, biometrics, industrial electronics, and embedded technology domains. Your role will involve building scalable sales enablement and product communication frameworks that improve customer understanding, market visibility, and lead conversion effectiveness. You will play a key role in supporting faster product launches, stronger GTM alignment, and structured product marketing execution across multiple business verticals. Key Responsibilities: - Develop and coordinate product brochures, solution sheets, pitch decks, product presentations, emailers, and customer-facing marketing collateral. - Build application-based storytelling frameworks and customer use cases for sales enablement and lead generation. - Coordinate with Product, Engineering, Sales, Design, and Marketing Communications teams for timely campaign and collateral execution. - Support GTM campaigns, product launches, webinars, trade shows, and customer engagement activities. - Collaborate with Marketing Communications teams to align product priorities with digital campaigns, social media content, and content calendars. Qualifications Required: - 56 years of experience in Product Marketing, B2B Marketing, GTM Coordination, or Technology Marketing roles. - Experience in fintech, biometrics, eGovernance, EMS, industrial electronics, embedded systems, or technology-led businesses preferred. - Strong ability to simplify technical concepts into business-oriented communication and value propositions. - Self-driven, structured, detail-oriented, and comfortable working in a fast-paced, cross-functional environment. Additional Details: Opportunity to work on globally relevant technology solutions and innovation ecosystems. Exposure to cross-functional product, business, and marketing leadership initiatives. Career progression into Product Marketing Lead, GTM Strategy, Product Management, or Brand Strategy roles. Opportunity to shape product storytelling and market positioning during a high-growth transformation phase. Location: Mumbai, India Reporting To: GM Marketing & Communications / Product Marketing Lead