Account Based Marketing Lead

As an Account Based Marketing Lead at our leading B2B SaaS company in Noida, India, you will play a crucial role in developing and executing targeted marketing strategies for specific accounts. Working closely with product marketing, growth marketing, and sales teams, you will drive personalized marketing campaigns to engage key accounts effectively. Key Responsibilities: - Product Marketing: Collaborate with the product team to develop marketing strategies showcasing product benefits to target accounts. - Go-To-Market (GTM) Strategy: Create and implement GTM strategies for new product launches, ensuring alignment with business objectives. - Growth Marketing: Identify growth opportunities within key accounts and implement marketing initiatives to boost engagement and conversions. - AB Testing: Design and conduct A/B tests to optimize marketing campaigns, landing pages, and email content for improved performance. - AI Automation: Utilize AI tools to automate marketing processes and enhance targeting and personalization efforts. - LinkedIn Marketing: Develop and manage LinkedIn marketing campaigns to engage with decision-makers and influencers in target accounts. - Email Automation: Develop and execute email marketing campaigns, including content creation for email drafting, to nurture leads and maintain engagement with key accounts. - Performance Analysis: Monitor and analyze campaign performance metrics, offering insights and recommendations for continuous enhancement. Qualifications: - Bachelors degree in Marketing, Business Administration, or a related field. - 3-5 years of experience in Account Based Marketing, Product Marketing, or Growth Marketing within a B2B SaaS environment. - Strong understanding of A/B testing methodologies and tools. - Experience with AI automation tools and techniques. - Proficiency in LinkedIn marketing strategies and email automation platforms. - Excellent content writing skills with a focus on email marketing. - Strong analytical skills and the ability to interpret data to drive decision-making. - Ability to work collaboratively in a fast-paced environment. **Why Join Us ** - Competitive salary and benefits package. - Opportunity to work with a talented and passionate team. - Professional development and growth opportunities. - A dynamic work environment that encourages innovation and creativity. As an Account Based Marketing Lead at our leading B2B SaaS company in Noida, India, you will play a crucial role in developing and executing targeted marketing strategies for specific accounts. Working closely with product marketing, growth marketing, and sales teams, you will drive personalized marketing campaigns to engage key accounts effectively. Key Responsibilities: - Product Marketing: Collaborate with the product team to develop marketing strategies showcasing product benefits to target accounts. - Go-To-Market (GTM) Strategy: Create and implement GTM strategies for new product launches, ensuring alignment with business objectives. - Growth Marketing: Identify growth opportunities within key accounts and implement marketing initiatives to boost engagement and conversions. - AB Testing: Design and conduct A/B tests to optimize marketing campaigns, landing pages, and email content for improved performance. - AI Automation: Utilize AI tools to automate marketing processes and enhance targeting and personalization efforts. - LinkedIn Marketing: Develop and manage LinkedIn marketing campaigns to engage with decision-makers and influencers in target accounts. - Email Automation: Develop and execute email marketing campaigns, including content creation for email drafting, to nurture leads and maintain engagement with key accounts. - Performance Analysis: Monitor and analyze campaign performance metrics, offering insights and recommendations for continuous enhancement. Qualifications: - Bachelors degree in Marketing, Business Administration, or a related field. - 3-5 years of experience in Account Based Marketing, Product Marketing, or Growth Marketing within a B2B SaaS environment. - Strong understanding of A/B testing methodologies and tools. - Experience with AI automation tools and techniques. - Proficiency in LinkedIn marketing strategies and email automation platforms. - Excellent content writing skills with a focus on email marketing. - Strong analytical skills and the ability to interpret data to drive decision-making. - Ability to work collaboratively in a fast-paced environment. **Why Join Us ** - Competitive salary and benefits package. - Opportunity to work with a talented and passionate team. - Professional development and growth opportunities. - A dynamic work environment that encourages innovation and creativity.