Marketing Lead - Account Based

Role Overview: As an Account Based Marketing Lead at our leading B2B SaaS company in Noida, India, you will play a crucial role in developing and executing targeted marketing strategies aimed at specific accounts. You will collaborate closely with the product marketing, growth marketing, and sales teams to create personalized marketing campaigns that resonate with our key accounts. Your efforts will drive our marketing initiatives to new heights and contribute to the growth of the business. Key Responsibilities: - Collaborate with the product team to understand product offerings and develop marketing strategies that highlight their benefits to target accounts. - Develop and implement Go-To-Market (GTM) strategies for new product launches and enhancements, ensuring alignment with business objectives. - Identify growth opportunities within key accounts and create marketing initiatives to drive engagement and conversion. - Design and execute A/B tests to optimize marketing campaigns, landing pages, and email content for better performance. - Leverage AI tools to automate marketing processes and enhance targeting and personalization efforts. - Develop and manage LinkedIn marketing campaigns to engage with decision-makers and influencers within target accounts. - Create and implement email marketing campaigns, including content writing for email drafting, to nurture leads and maintain engagement with key accounts. - Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement. Qualification Required: - Bachelors degree in Marketing, Business Administration, or a related field. - 3-5 years of experience in Account Based Marketing, Product Marketing, or Growth Marketing within a B2B SaaS environment. - Strong understanding of A/B testing methodologies and tools. - Experience with AI automation tools and techniques. - Proficiency in LinkedIn marketing strategies and email automation platforms. - Excellent content writing skills with a focus on email marketing. - Strong analytical skills and ability to interpret data to drive decision-making. - Ability to work collaboratively in a fast-paced environment. Role Overview: As an Account Based Marketing Lead at our leading B2B SaaS company in Noida, India, you will play a crucial role in developing and executing targeted marketing strategies aimed at specific accounts. You will collaborate closely with the product marketing, growth marketing, and sales teams to create personalized marketing campaigns that resonate with our key accounts. Your efforts will drive our marketing initiatives to new heights and contribute to the growth of the business. Key Responsibilities: - Collaborate with the product team to understand product offerings and develop marketing strategies that highlight their benefits to target accounts. - Develop and implement Go-To-Market (GTM) strategies for new product launches and enhancements, ensuring alignment with business objectives. - Identify growth opportunities within key accounts and create marketing initiatives to drive engagement and conversion. - Design and execute A/B tests to optimize marketing campaigns, landing pages, and email content for better performance. - Leverage AI tools to automate marketing processes and enhance targeting and personalization efforts. - Develop and manage LinkedIn marketing campaigns to engage with decision-makers and influencers within target accounts. - Create and implement email marketing campaigns, including content writing for email drafting, to nurture leads and maintain engagement with key accounts. - Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement. Qualification Required: - Bachelors degree in Marketing, Business Administration, or a related field. - 3-5 years of experience in Account Based Marketing, Product Marketing, or Growth Marketing within a B2B SaaS environment. - Strong understanding of A/B testing methodologies and tools. - Experience with AI automation tools and techniques. - Proficiency in LinkedIn marketing strategies and email automation platforms. - Excellent content writing skills with a focus on email marketing. - Strong analytical skills and ability to interpret data to drive decision-making. - Ability to work collaboratively in a fast-paced environment.