Digital Product Owner (Website & Growth)

Overview A content- and UX-led digital lead responsible for the day-to-day management, design, and performance of our client's multi-site web ecosystem, built primarily on HubSpot and Sitecore. Serves as the central point of coordination between Digital, Marketing, CRM, Technology, and stakeholder teams owning website content, landing page design, and governance, and acting as the liaison to technical teams whenever a tech issue needs to be logged, tracked, or resolved. This is a content, UX, and project-management role not a developer or software engineering role. The person in this role does not write custom code; they build and design pages using existing templates, modules, and the native drag-and-drop builders in HubSpot and manage content within Sitecore's authoring environment. Platform Experience Candidates must be able to speak to hands-on, project-level work not just a tool listed on a resume in all three of the following: HubSpot CMS building and publishing pages/landing pages using HubSpot's drag-and-drop editor, modules, and templates (HubSpot CRM/marketing-hub exposure is a strong plus). Sitecore managing and updating website content within Sitecore's CMS/authoring environment. Responsibilities Own day-to-day website content management new pages, campaign landing pages, website launches, updates, and content-related issue resolution. Act as the central owner of the website content ecosystem, coordinating with marketing, CRM, and technology teams to ensure integrations (Salesforce forms, Calendly, tracking tools) function correctly. Liaise with technical teams to log, track, and resolve tech-related issues on the website the bridge between business/content requirements and technical execution. Plan and design landing page layouts based on content provided, applying UX principles for clarity, usability, and conversion using existing templates and modules in HubSpot and Unbounce, not custom builds. Build and manage landing pages directly in HubSpot and Unbounce, and manage ongoing content updates in Sitecore. Maintain overall website content health SEO foundations, content accuracy, UX best practices and drive ongoing structural optimisation and content updates. Conduct regular audits to identify content gaps, compliance issues, and friction points in the customer enquiry/enrolment journey. Optimise homepages and key landing pages to improve lead capture, enquiry generation, and conversion performance. Support website launches, ensuring CRM connections and tracking integrations are functioning correctly, in coordination with technical teams. Train internal teams and stakeholders; create documentation and recordings to support ongoing website content management. Work closely with the Content Strategist to align website structure, page templates, and user journeys with content strategy; upload content provided by the content writer. Experience 58+ years in digital marketing, web content management, or digital platform/product ownership. Demonstrated, hands-on experience building and managing pages on HubSpot, plus content management experience on Sitecore this combination is non-negotiable for this role. IMPORTANT Experience working across marketing, CRM, and technical stakeholders, acting as the coordination point between them. Experience managing website migrations or digital transformation projects from a product/content ownership perspective coordinating with technical teams who handle the actual build. Experience within education or multi-brand organisations is a plus, not a requirement. Familiarity with marketing automation platforms and CRM integrations (Salesforce, Calendly, or similar) is a plus. Required Skills Strong understanding of UX, CRO, and digital lead generation. Ability to plan and design landing page layouts and structures based on content provided, using existing templates and drag-and-drop builders (HubSpot) IMPORTANT Working knowledge of CRM integrations and attribution tracking. Ability to develop structured workflows and operational frameworks. Confident stakeholder communicator and strong project manager comfortable liaising between business and technical teams. V IMPORTANT Highly organised with strong prioritisation skills. If you are interested share your profiles to hr@icogz.com Overview A content- and UX-led digital lead responsible for the day-to-day management, design, and performance of our client's multi-site web ecosystem, built primarily on HubSpot and Sitecore. Serves as the central point of coordination between Digital, Marketing, CRM, Technology, and stakeholder teams owning website content, landing page design, and governance, and acting