Technical Marketing Engineer – Industrial Robotics

Key Responsibilities

Technical Market Experience

Serve as the embedded technology subject ‑ matter expert for robotics and drone applications and subsystems, including:

Motor control (BLDC, PMSM, servo systems, FOC algorithms)

Power electronics (gate drivers/mosfets, signal conditioning, inverter control)

Embedded control (MCUs, MPUs, real‑time control)

Sensors (vision, LiDAR, ultrasonic)

Analyze market trends, architectures, and competitive solutions in industrial robotics and aerial systems.

Define application reference architectures for robotic arms, AMRs/AGVs, drones, white goods and power tools leveraging full portfolio of relevant onsemi solutions.

Product Positioning & Messaging

Translate product features into clear customer value propositions (performance, efficiency, safety, cost, scalability).

Develop technical positioning , differentiation, and competitive battlecards.

Influence product roadmap by bringing customer and market requirements back to engineering and product management.

Customer & Field Engagement

Support key customer engagements alongside sales and FAEs:

Technical presentations

Architecture reviews

Design‑in support and concept validation

Act as a technical bridge between customers and internal R&D teams.

Gather voice‑of‑customer feedback from robotics and drone OEMs.

Go ‑ to ‑ Market Execution

Create high‑impact technical collateral , including:

Application notes

White papers

Reference designs

Evaluation guides

System block diagrams

Deliver technical training for internal sales teams and partners.

Support product launches with demos, webinars, and conference presentations.

Ecosystem & Industry Engagement

Engage with industry ecosystems (familiarity with ROS/ROS2, PX4 AutoPilot, industrial fieldbuses, image and ultrasonic sensors, etc.).

Represent the company at industry events (embedded systems, robotics expos, drone conferences, technical forums).

Work with partners on joint solutions and ecosystem enablement.