Source description
About the role
POSITION
Data Layer Developer
LOCATION
Onsite – 4X a week – Tampa, FL
DURATION
6+ months CONTRACT TO HIRE
C2C PAY RATE
$ 75 - $85 /hr c2c max
INTERVIEW TYPE
Video
Sponsorship
No (Must be able to convert without sponsorship
REQUIRED SKILLS
The intent of this role is to own and rearchitect the websites data layer.
Technical Skills
Advanced JavaScript/TypeScript development with focus on data layer architecture and implementation
Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
Expert knowledge of data layer event schemas and customer journey tracking
Strong understanding of eCommerce tracking requirements and implementation standards
Analytics & Tracking
Google Analytics 4 implementation, configuration, and debugging
Custom event tracking and enhanced eCommerce measurement
Cross-domain tracking setup and maintenance
Advanced data collection strategies using custom dimensions and metrics
Experience with A/B testing platforms and conversion tracking
Data Layer & Integration
Development and maintenance of website data layer architecture
Implementation of standardized data schemas (e.g., W3C)
Integration with third-party marketing and analytics platforms
Tag management system configuration and governance
Custom variable and trigger creation in GTM
Third-Party Technologies
Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)
Familiarity with affiliate tracking platforms
Implementation of retargeting solutions
Integration with CRM and marketing automation platforms
Experience with consent management platforms (OneTrust, TrustArc)
Additional Beneficial Skills
Creation of technical documentation for data layer implementations
Development of tracking specifications and requirements
Cross-functional collaboration with marketing and development teams
Tag governance and implementation standards maintenance
Required Experience
Minimum 3-5 years of data layer development
Proven experience with GA4 implementations
History of successful e-commerce projects
Experience with high-traffic retail websites
More at 3B Staffing