Senior Associate, Marketing Automation

We are seeking an experienced Marketing Operations and Integration Specialist to join our team in Bangalore. This role focuses on integrating tools within our marketing tech stack to enhance operational efficiency and streamline processes. The ideal candidate will have a strong background in marketing operations, with expertise in APIs, Power Automate, PowerApps, Workato, MS Copilot, or similar tools, and 5-7 years of experience in a corporate environment. Additionally, experience with Generative AI (GenAI) for automation and efficiency is highly desirable. Responsibilities : Develop and implement integration solutions across various marketing platforms and tools Collaborate with marketing stakeholders to gather requirements and translate them into practical solutions Design, build, and maintain efficient and reliable integrations within the marketing tech stack Utilize Generative AI (GenAI) and MS Copilot to automate processes and improve operational efficiency Troubleshoot integration issues and provide rapid solutions Create and maintain documentation for implemented processes and solutions Ensure compliance with best practices and industry standards in marketing operations Qualifications : Bachelors degree in Marketing, Business Administration, or a related field 5-7 years of experience in marketing operations and process improvement roles within a corporate environment Proficiency in APIs, Power Automate, PowerApps, Workato, MS Copilot, or similar tools Experience with Generative AI (GenAI) for automation and efficiency Strong problem-solving and troubleshooting abilities Excellent communication and documentation skills Ability to work independently and as part of a team Education UG: Any Graduate PG: Any Postgraduate