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About the role
As a Senior/Staff Product Manager at Nykaa Beauty, you will be leading the charter around Promotions and Loyalty. Your role will focus on the lower funnel for the beauty business, ensuring purchase enablement and leveraging incentives to drive key business outcomes. You will collaborate closely with the performance marketing, site, analytics, design, engineering, business teams, and leadership to shape and execute the roadmap focused on conversion. Key Responsibilities: - Own the discovery and selection of the right promotional and incentive levers for the right users at the right time. - Strategize on, build and deploy promotions across the funnel with inputs from business stakeholders using constructs like discounting, coupons, offers, free gifts etc. - Drive the north stars of conversion, ABS, AOV. - Drive product strategy, roadmap, and execution for the Loyalty Program (Prive). - Work closely with business stakeholders to conceptualize features and optimize UX to improve the enrollment, earning, and burning experience for users. - Drive improvement in FOP and conversion of members. Qualification Required: - At least 6 years of Product Management experience in consumer internet or e-commerce companies to solve end user problems and growth business objectives. - Data-first mindset with a strong grip on metrics, cohort analysis, segmentation, and experimentation. - Comfortable working with cross-functional teams including design, engineering, business, marketing, and analytics. Why Join Us: Nykaa Beauty is India's largest and most loved beauty e-commerce destination. You'll be part of a high-ownership, high-impact product team shaping the product experience for millions of users in the beauty and personal care category. This role gives you the unique opportunity to own growth initiatives end-to-end. As a Senior/Staff Product Manager at Nykaa Beauty, you will be leading the charter around Promotions and Loyalty. Your role will focus on the lower funnel for the beauty business, ensuring purchase enablement and leveraging incentives to drive key business outcomes. You will collaborate closely with the performance marketing, site, analytics, design, engineering, business teams, and leadership to shape and execute the roadmap focused on conversion. Key Responsibilities: - Own the discovery and selection of the right promotional and incentive levers for the right users at the right time. - Strategize on, build and deploy promotions across the funnel with inputs from business stakeholders using constructs like discounting, coupons, offers, free gifts etc. - Drive the north stars of conversion, ABS, AOV. - Drive product strategy, roadmap, and execution for the Loyalty Program (Prive). - Work closely with business stakeholders to conceptualize features and optimize UX to improve the enrollment, earning, and burning experience for users. - Drive improvement in FOP and conversion of members. Qualification Required: - At least 6 years of Product Management experience in consumer internet or e-commerce companies to solve end user problems and growth business objectives. - Data-first mindset with a strong grip on metrics, cohort analysis, segmentation, and experimentation. - Comfortable working with cross-functional teams including design, engineering, business, marketing, and analytics. Why Join Us: Nykaa Beauty is India's largest and most loved beauty e-commerce destination. You'll be part of a high-ownership, high-impact product team shaping the product experience for millions of users in the beauty and personal care category. This role gives you the unique opportunity to own growth initiatives end-to-end.
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