Senior Martech Business Analyst

Job Title: Senior Martech Business Analyst

About Hashout Technologies

Hashout Technologies is a client-centric digital transformation partner specializing in Adobe

Experience Manager (AEM) and the broader Adobe Experience Cloud ecosystem,

including personalization, data/CDP, journey orchestration, and campaign management.

We deliver highly customizable, outcome-driven MarTech solutions, leveraging our expertise

across leading CMS platforms to build tailored digital experiences that align with our clients’

needs and drive measurable business growth.

Position Details

 Role: Senior Martech Business Analyst

 Location: Bangalore / Chennai

 Experience Required: 6 to 10 years

Role Overview

This role is suited for a Martech professional who understands the ecosystem end to end, not

just one tool. The ideal candidate connects the dots between business needs and technical teams,

with enough platform knowledge to ask the right questions and drive the right outcomes at a

senior level.

Relevant Backgrounds

Candidates may come from any of the following areas:

 Digital Marketing or Agency roles with experience working across multiple Martech

platforms and coordinating between business and tech teams.

 Business Analysis or Account Management roles in a Martech, Analytics, or CDP

environment where delivery was driven without gaps or delays.

 Platform or Solutions roles involving use case gathering, requirements mapping, and

collaboration with implementation teams.

Key Responsibilities

 Serve as the primary bridge between the AEP technical team and senior business

stakeholders, owning the relationship on both sides.

 Understand, articulate, and challenge AEP use cases across CJA, AJO, and RTCDP and

connect them back to measurable business goals.

 Lead coordination across Martech platforms including CMS, Web Analytics, Marketing

Automation, SEO and SEM to ensure connected and consistent thinking.

 Gather, document, and communicate requirements with precision so nothing gets lost in

translation between business and technology.

 Drive delivery with a zero-tolerance approach to timeline slippages. Own follow ups,

meeting notes, action items, and accountability across workstreams.

 Mentor junior analysts and contribute to ways of working, documentation standards, and

team capability.

Required Skills and Experience

 Strong working knowledge of the Martech landscape including CMS, Analytics,

Marketing Automation, SEO and SEM.

 Solid understanding of AEP modules especially CJA, AJO, and RTCDP at both a use

case and functional level.

 Excellent communication skills with a proven ability to work effectively with both

technical and non-technical stakeholders.

 Demonstrated ability to independently manage multiple workstreams, stakeholders, and

deadlines at pace.

 Experience producing structured documentation including requirements, process flows,

and meeting governance artefacts.