Senior Product Manager - Ads Platform & Core Capabilities

Role Overview: As a Senior Product Manager Ads Platform & Core Capabilities at Nykaa, you will be responsible for building the foundational infrastructure that supports Nykaa's ads ecosystem. Your role will focus on the core ad-serving pipeline, campaign management capabilities, and measurement framework that are essential for the success of the ads business. This position requires a deep understanding of ads platforms, technical proficiency, and the ability to collaborate with engineers to develop scalable systems for advertisers on Nykaa. Key Responsibilities: - Build Core Ads Platform Capabilities Develop the product roadmap for core ads infrastructure including ad serving, auction mechanics, pacing, frequency capping, and budget management. Define detailed PRDs and technical specifications for platform features in collaboration with Engineering and Adtech architects. Ensure the ads platform is robust, scalable, and low-latency to handle high ad request volumes with minimal impact on user experience. - Campaign Management & Advertiser Tooling Enhance self-serve and managed campaign creation flows to simplify campaign launch, management, and optimization for brands and agencies. Create advertiser-facing dashboards and reporting tools for clear visibility into campaign performance. Oversee ad ops and campaign lifecycle processes from trafficking to delivery pacing and campaign teardown. - Measurement, Attribution & Reporting Establish a transparent measurement framework covering impression tracking, click attribution, view-through attribution, and post-purchase ROAS. Collaborate with Data Engineering and Analytics to ensure accurate data pipelines for real-time advertiser reporting. Identify and address attribution blind spots, evolving measurement standards as the platform grows. - Quality, Trust & Platform Integrity Implement guardrails to ensure ad quality, brand safety, creative compliance, and content policies for a trusted ad experience. Instrument the platform with appropriate logging and alerting to detect delivery anomalies, underspend, or system degradation proactively. Qualifications Required: - At least 4 years of Product Management experience in consumer internet, e-commerce, or ad-tech. - Strong interest in and working understanding of ads domain fundamentals. - Technical fluency and ability to work with backend engineers on system design and data pipeline decisions. - Analytical mindset with hands-on experience in defining and tracking ads metrics. - Detail-oriented executor with excellent documentation skills. - Bachelor's or Master's degree from a Tier 1 institution, preferably in Computer Science, Engineering, or a related technical field. Additional Company Details: Nykaa's Ads business offers an exciting opportunity to contribute to the development of a world-class retail media platform. As a Senior Product Manager on the platform team, you will play a crucial role in shaping the foundational building blocks that will drive the business forward. If you are passionate about understanding ads from first principles and building scalable systems, this role is perfect for you. Role Overview: As a Senior Product Manager Ads Platform & Core Capabilities at Nykaa, you will be responsible for building the foundational infrastructure that supports Nykaa's ads ecosystem. Your role will focus on the core ad-serving pipeline, campaign management capabilities, and measurement framework that are essential for the success of the ads business. This position requires a deep understanding of ads platforms, technical proficiency, and the ability to collaborate with engineers to develop scalable systems for advertisers on Nykaa. Key Responsibilities: - Build Core Ads Platform Capabilities Develop the product roadmap for core ads infrastructure including ad serving, auction mechanics, pacing, frequency capping, and budget management. Define detailed PRDs and technical specifications for platform features in collaboration with Engineering and Adtech architects. Ensure the ads platform is robust, scalable, and low-latency to handle high ad request volumes with minimal impact on user experience. - Campaign Management & Advertiser Tooling Enhance self-serve and managed campaign creation flows to simplify campaign launch, management, and optimization for brands and agencies. Create advertiser-facing dashboards and reporting tools for clear visibility into campaign performance. Oversee ad ops and campaign lifecycle processes from trafficking to delivery pacing and campaign teardown. - Measurement, Attribution & Reporting Establish a transparent measurement framework covering impression tracking, click attribution, view-through attribution, and post-purchase ROAS. Collaborate with Data Engineering and Analytics to ensure accurate data pipelines for real-time advertiser reporting. Identify and address attribution blind spots