seo

ROLE: Search Engine Optimization Specialist

LOCATION:Merrifield, VA (2 days a week on site) DURATION:12+ MONTHS RATE:$57/HR ON W2

Must Haves from Manager: Must have strong SEO (Search Engine Optimization background) Experience collaborating with UX teams.

Job Description: · Responsibilities Collaborate with a cross-functional team to define and launch product vision and strategy · Collaborate with and provide insight on content strategies to Marketing management/staff, and business owners to ensure all properties are up-to-date, engaging, and consistent across all channels · Collaborate with the User Experience (UX) team to define user models and interfaces for new/updated features and functionality · Collaborates across channels to deliver an effective content marketing strategy and editorial plan to meet business objectives and member needs to increase satisfaction, engagement and drive brand and product awareness · Analyze product usage and other empirical data and how that relates to key member needs to determine changes in product prioritization · Analyze and report content initiative results and make recommendations for future campaigns and projects · Assist with determining when added product value should be pushed to members/employees · Assist with the product backlog including refinement of stories with cross-functional team · Assist with delivering communications/presentations to executive management · Assist with the execution of program priorities and ensures the conceptual and technical integrity of the features or components for the team · Conduct audits to create content inventories and gap analyses and to identify deviations from approved content strategy and recommend corrective action · Assist with the development of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practices · Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management · Evaluate, test, edit, and optimize digital experiences · Influence, and motivate product team and stakeholders towards continuous improvement of product · Partner with business analysts to integrate usability studies, user research, and market analysis to into product requirements · Proactively work with product team to formulate creative ideas or solutions for potential issues · Provide guidance to developers, designers, and third party vendors in content creation consistent with Navy Federal’s standards and business objectives · Regularly analyze true needs for product features and constantly push for clear understanding of value · Ensure compliance with corporate brand standards, marketing style guides, and legal requirements · Review site analytics to monitor user behavior, refine content and messaging strategies; recommend changes to Search Engine Optimization/Search Engine Marketing (SEO/SEM) · Ensure integrity & governance of digital content, that it meets brand standards and improves member experience · Stay current with technology as well as, government/policy impacts and industry best practices · Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met · Translate program vision into product user stories · Work with internal content authors, and provide feedback to third party content suppliers · Perform other related duties as assigned

Qualifications

· Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education, and experience · Working knowledge of interactive usability best practices and concepts · Advanced verbal and written communications skills · Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables · Experience in using web analytics software (Google Analytics, and Adobe Analytics) · Working knowledge of interactive design and information architecture · Working knowledge of Search Engine Optimization (SEO) strategy as applied to content · Working knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools · Experience managing multiple priorities independently and/or in a team environment to achieve goals · Advanced organizational, planning and time management skills · Experience in content delivery, site governance and content management for high traffic websites · Skill navigating multiple screens and PC applications and adapting to new technologies · Experience leading, shaping and developing innovative solutions while managing business risks · Experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows · Effective skill building effective relationships through rapport, trust, diplomacy and tact · Experience in scrum product management or ownership · HTML skills, including knowledge of CSS, JavaScript · Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services · Experience working in a demanding, fast paced, creative environment similar to an advertising agency

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Thanks & Regards, Mohan Sai| Talent Acquisition Lead Thoughtwave Software and Solutions Mobile/Text Messages:630-480-4004 EXTN: 143 Email: Mohan@thoughtwavesoft.com linkedin:https://www.linkedin.com/in/mohan-sai-badaru-112b581b9/